ABOUT
Currently the Director of Strategic Planning for PG Integrated (formerly Publicis Graphics), Amr began his professional advertising career in Account Management. As a custodian of brands, he immersed himself into their industries and into the minds of their consumers. Instinctively, he voluntarily involved himself in thinking like a strategist: keeping abreast of consumer & market developments, reading about international trends & innovations, getting inspired from the world around him, collaborating with the creative team, developing trend reports, identifying brand opportunities & threats, and developing suitable action plans for his clients.
In Account Planning, he balanced responsibilities of a brand planner with those of a comms planner, putting more focus on helping the agency’s clients address their real problems, and collaborating to build brands through carefully considered integrated campaigns.
As he moved into the Director role, Amr became most concerned with fostering the growth of his team, and championing a culture of creative effectiveness, making sure to be well versed in the world of marketing effectiveness research, and sharing this knowledge with the agency at large.
WORKSHOPS CERTIFICATIONS TRAINING
CLIENTS OVER THE YEARS
PRAISE
“Amongst the brightest minds I’ve encountered in my career. Amr has a unique ability to identify a brand’s essence and reframe it to tackle different challenges. He is never shy about questioning a brief and digging to get to the core of our objectives, which has resulted in better and more effective work. His high level strategic thinking makes him an invaluable asset to the team and working with him is an absolute pleasure.”
“An obsessive learner who thrives on discovering and decoding the complex. He has a diverse range of interests that add a rich perspective to his thinking as a planner. Over the years I have found him to be a very reliable person with a very sharp eye for detail. His passion for new ideas combined with his witty sense of humour has made him a darling with the creative team members and a strong ally for the clients. ”